Living in the Midwest, or anywhere with four seasons, you will quickly realize that your skincare needs change with the season. My philosophy is as soon as you turn your heat on you should switch into your winter skin care regimen.
A couple years ago we launched a winter edition of our already popular moisturizer, and the excitement and love for this product was so overwhelming that we just had to add additional formulations.
What’s different for winter?
We took the formulation of our loved Antioxidant Cleanser and gave it a rich creamy base so it would gently cleanse and moisturize without drying the skin. Then we packed it full of Green Tea Polyphenols (highest of any of our cleansers), which is soothing for compromised and dry irritated skin. I love that my skin feels hydrated and soothed immediately after cleansing.
Our regular formula is already packed with Hyaluronic Acid, Ceramides, Peptides, Antioxidants, Phyto Stem Cells, Emollients, and Humectants. This formula can be used for morning moisturizer as well as nighttime. Our winter edition contains fractionated Hyaluronic Acid, which penetrates down deeper all the way to the dermis and lays there grabbing water that tries to leave keeping the skin deeply hydrated. Hyaluronic Acid holds 1000 times its weight in water, which plumps and hydrates leaving the skin looking younger and healthier. We also added Niacinamide to brighten discoloration and support healthy texture and even tone.
Naming this product was important to me. Most consumers don’t think they need to wear a sunscreen in the winter time. I wanted to make it clear that we are protecting from the winter season in general. Not only do we need protection from the harmful rays of the sun, but environmental winter damage as well. I have found more people are afraid of aging than they are of getting skin cancer. More than 80% of aging is from the sun so we need to protect our investment. If we are going to get expensive spa and cosmetic procedures done and purchase great skin care for home, than we need to protect our investment. I wanted to have a sunscreen that felt hydrating to the skin yet light enough for any skin type. What makes this product unique to our winter only collection is that is has the highest amount of Hyaluronic Acid of any of our formulas. This product makes an amazing primer prior to makeup!